Jan 14 2010

Where Luxembourg lies?

Published by at 13:11 under Articles,Misc. Luxembourg

SOURCE: http://www.paperjam.lu – Duncan Roberts
THE GOVERNMENT HAS TEAMED UP WITH A NUMBER OF PARTNERS TO PRODUCE A NEW PROMOTIONAL FILM ABOUT LUXEMBOURG.

Faced with a slew of common misconceptions about the country, the government has long wanted to promote more awareness about the Grand Duchy. Through its Information and Press Service (SIP), it commissioned a film that would counter many of the wide spread clichés about Luxembourg and present the country the way many inhabitants, visitors and investors experience it today.
The result, Is It True What They Say About Luxembourg? is divided into ten distinct segments. Each of these short films promotes different aspects of the country, and each questions stereotypes. Many are witty responses to preconceptions and what is perceived as a general lack of knowledge about Luxembourg in countries that are not its immediate neighbour. But, as minister of the economy and foreign trade Jeannot Krecké explained at the launch of the film in January, nobody can be blamed for that lack of knowledge. He asked how much Luxembourgers knew about some of the smaller states in the USA, for example.

But Krecké did express his delight that so many different partners had managed to contribute to the project – even within single ministries it can sometimes be difficult to ensure uniform external promotion, he explained. As well as the Ministry of the Economy and Foreign Trade, the partners included Luxembourg for Business, Luxembourg for Finance, the Chamber of Commerce, the Ministry of Small and Medium-Sized Businesses and Tourism, the Promotion Committee for Luxembourg Wines & Crémants, the Information and Press Service of the Luxembourg Government, Ville de Luxembourg, the City of Esch and Broadcasting Center Europe.

The film was made by director Thomas Neunreither, a veteran of creative media production who was born in what he described as a monotone grey Luxembourg some 50 years ago. He had since lived in Berlin and now resides in Cape Town. Neunreither was keen to see how Luxembourg had changed and says he was amazed to discover what a vibrant and colourful place it had become.

The films are all fast-paced and light of touch. As Krecké says, the idea behind the concept is not to go into too much detail. “The aim of the film is not to be informative, but to promote awareness, to arouse interest and curiosity.” The ten sections focus on Meetings, Life, Investment, Finance, Holidays, Products and Services, Wines, Business, the city of Luxembourg and the city of Esch. As well as being distributed on DVD, the film is also available on a new internet platform. The Promote Luxembourg site offers the general public and communication professionals the possibility to watch, share, download or use the different video clips for promotional purpose

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SOURCE: http://www.paperjam.lu – Duncan Roberts
THE GOVERNMENT HAS TEAMED UP WITH A NUMBER OF PARTNERS TO PRODUCE A NEW PROMOTIONAL FILM ABOUT LUXEMBOURG.

Faced with a slew of common misconceptions about the country, the government has long wanted to promote more awareness about the Grand Duchy. Through its Information and Press Service (SIP), it commissioned a film that would counter many of the wide spread clichés about Luxembourg and present the country the way many inhabitants, visitors and investors experience it today.
The result, Is It True What They Say About Luxembourg? is divided into ten distinct segments. Each of these short films promotes different aspects of the country, and each questions stereotypes. Many are witty responses to preconceptions and what is perceived as a general lack of knowledge about Luxembourg in countries that are not its immediate neighbour. But, as minister of the economy and foreign trade Jeannot Krecké explained at the launch of the film in January, nobody can be blamed for that lack of knowledge. He asked how much Luxembourgers knew about some of the smaller states in the USA, for example.

But Krecké did express his delight that so many different partners had managed to contribute to the project – even within single ministries it can sometimes be difficult to ensure uniform external promotion, he explained. As well as the Ministry of the Economy and Foreign Trade, the partners included Luxembourg for Business, Luxembourg for Finance, the Chamber of Commerce, the Ministry of Small and Medium-Sized Businesses and Tourism, the Promotion Committee for Luxembourg Wines & Crémants, the Information and Press Service of the Luxembourg Government, Ville de Luxembourg, the City of Esch and Broadcasting Center Europe.

The film was made by director Thomas Neunreither, a veteran of creative media production who was born in what he described as a monotone grey Luxembourg some 50 years ago. He had since lived in Berlin and now resides in Cape Town. Neunreither was keen to see how Luxembourg had changed and says he was amazed to discover what a vibrant and colourful place it had become.

The films are all fast-paced and light of touch. As Krecké says, the idea behind the concept is not to go into too much detail. “The aim of the film is not to be informative, but to promote awareness, to arouse interest and curiosity.” The ten sections focus on Meetings, Life, Investment, Finance, Holidays, Products and Services, Wines, Business, the city of Luxembourg and the city of Esch. As well as being distributed on DVD, the film is also available on a new internet platform. The Promote Luxembourg site offers the general public and communication professionals the possibility to watch, share, download or use the different video clips for promotional purpose

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