Jan 06 2010

Utopia Cinemas CEO, Nico Simon interview with Station

Published by at 01:33 under Industry

SOURCE: http://www.station.lu
The big boss of Utopia Cinemas had a good chat with Station regarding films and where he believes today’s cinema is heading.

Nico Simon, CEO of Utopia Group of cinemas, located in Luxembourg, Belgium, Netherlands and in France, took time for a little chat with Station.lu.

In the offices of Utopolis in Kirchberg, a relaxed Simon stated that cinema audiences “want to be surprised and amazed”, in response to the question what cinema goers are looking for. He added with a grin, that “great sound and a comfortable chair” is also a must.

According to Nico Simon 3D films such as Avatar are here to stay this time unlike the 70’s when it was a passing phase. Although we are likely to see them for many different genres of films and not simply Avatar-esque computer generated images. He mentioned that we could see horror, sci-fi and even, smirked Simon, why not porn in 3D!

“The golden age of cinema is starting now” was his response when asked if the golden age is due to return. “There have never been so many films, and good films as there are today”. Nico Simon also stated that European cinema actually saved Hollywood when it was in deep crisis in 60’s and 70’s as directors turned to Europe for inspiration. He also believes that Hollywood is about to die once again.

Cinema audiences are still rising which goes against the argument that home cinemas will see them diminish, insists Simon. Home cinema is just that, “at home” and computers are not just communication but “isolation” tools, whereas cinema is a kind of “market place in the village” where everyone meets.

Finally, when asked what films Nico Simon is looking forward to in 2010, he answered “ hopefully there will be politically incorrect films for 2010, otherwise it would be dull!”

For the full interview see the video above.

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SOURCE: http://www.station.lu
The big boss of Utopia Cinemas had a good chat with Station regarding films and where he believes today’s cinema is heading.

Nico Simon, CEO of Utopia Group of cinemas, located in Luxembourg, Belgium, Netherlands and in France, took time for a little chat with Station.lu.

In the offices of Utopolis in Kirchberg, a relaxed Simon stated that cinema audiences “want to be surprised and amazed”, in response to the question what cinema goers are looking for. He added with a grin, that “great sound and a comfortable chair” is also a must.

According to Nico Simon 3D films such as Avatar are here to stay this time unlike the 70’s when it was a passing phase. Although we are likely to see them for many different genres of films and not simply Avatar-esque computer generated images. He mentioned that we could see horror, sci-fi and even, smirked Simon, why not porn in 3D!

“The golden age of cinema is starting now” was his response when asked if the golden age is due to return. “There have never been so many films, and good films as there are today”. Nico Simon also stated that European cinema actually saved Hollywood when it was in deep crisis in 60’s and 70’s as directors turned to Europe for inspiration. He also believes that Hollywood is about to die once again.

Cinema audiences are still rising which goes against the argument that home cinemas will see them diminish, insists Simon. Home cinema is just that, “at home” and computers are not just communication but “isolation” tools, whereas cinema is a kind of “market place in the village” where everyone meets.

Finally, when asked what films Nico Simon is looking forward to in 2010, he answered “ hopefully there will be politically incorrect films for 2010, otherwise it would be dull!”

For the full interview see the video above.

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